Month: July 2014

Travel Retail & Social Media – We Have A Problem

Back in Q1 2013, One Red Kite undertook some research to understand the role of Social Media in Travel Retail. Our findings have wide implications for the whole of travel retail. For those of you who have started down the road of using Twitter, Facebook, Pinterest etc – have you noticed how it has been hard going? We think we have found out why. It is all down to a paradox that appears to be specific to Travel Retail. The Social Media Paradox Once you have read this article, check out some twitter accounts from our industry. Some have hundreds, even  thousands of tweets but less than a 1,000 followers. Connecting and engaging travellers is not easy. Our research revealed some interesting insights that has allowed us to expand our services to help our industry overcome this paradox. It has allowed us to create our Digital Framework that will give our clients the ability to start to bridge the gaps we have found. It has also led to our expansion. UK’s Best Media Talent It is clear that video is an incredibly powerful medium both in-store and on social media. Used in the right way, brands & retailers can amplify the effect of their campaigns on the path to purchase and beyond. For this reason I have brought onboard some of the UK’s best media talent who have been...

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5 Lessons From The Tour de France

This weekend, the world’s largest annual sporting event came to Yorkshire. As we walked from our house to the route, I was amazed at the crowds and the buzz of excitement. Although the riders would pass in less than a minute, some spectators had travelled miles to stand for hours waiting for that flash of brightly coloured jerseys. Like so many others, I returned home to watch the rest on TV, completely hooked. I spent the evening reflecting on the Tour de France and realised that this world famous race holds 5 key business lessons: 1. Play The Long...

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The Hidden Secret Behind Self Checkouts

Love them or hate them, self-service check outs are popping up everywhere. From the supermarket through to convenience stores, shoppers now have the opportunity to take their purchases to a till and process the transaction themselves. Shoppers can now leave the store without ever interacting with a member of staff. But is that a good thing? The Benefits of Self Checkout Of course, the benefit of self-service till points is that you can make a purchase quicker and easier than ever. It means that we spend less time stuck in a queue (until someone decides to process a trolley...

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