The Key To Growth

The key to growth within retail is Simplicity. Don’t believe me? Apple’s entire product portfolio (excluding accessories of course) fit on a typical dining room table. That is it. Despite this, their retail space is the most productive in the market right now…. All from a comparatively TINY product range. Simplicity though is a lifestyle choice. It is not something that you do piecemeal. It must permeate every part of a retail business. But why is it so hard to achieve? There are a number of reasons why it is so hard to achieve but there are 2 things...

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