Brands : What Retailers Really Want To Hear

If you work for a brand, it is easy to get caught up with what you think is important to grow your sales. You create your strategy, develop the initiatives to deliver against that strategy, prepare your presentations and head off to the retailer to convince them that this is the way forward. Some manage to get their initiatives running, others do not. Are you frustrated? How many key account managers walk away frustrated? You know what will work right? Why don’t the retailers listen? Why wont they give me data? Why is it that I am not getting...

Read More