Inflight Retail : The Split Second Decision

Flying to Hong Kong last week gave me plenty of time to reflect on the collection of flights that I have made recently. Some flights have been shorter, others longer but the opportunity to shop has always been there. It might be the dog eared copy of the inflight shopping magazine or the stewardess walking through the cabin saying “Duty Free…. Duty Free anyone?” ​I have observed a variety of purchases made.  Some were distress purchases; others were self-treating. The number of purchases varied significantly. A brief conversation with the air steward or stewardess highlighted that the level of...

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