Month: August 2016

Part 3 : Is it time to Re-Position Travel Retail

If you have read Part 1 and Part 2, you will be starting to realise that Travel Retail is a tricky business. Landlord pressure over prices, increased competition from online and currency fluctuations bringing its own set of challenges are just a few things retailers contend with. What is becoming increasingly clear is that Travel Retail is at a crossroads. One option is to aggressively chase value by dropping prices. The likes of Amazon are able to push towards “Cost Leadership” because they do not have or need the expensive infrastructure (and the ongoing investment required) to operate at an airport. Would...

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Part 2 : Is it time to re-position Travel Retail?

Firstly, I want to thank everyone for the kind comments and taking time to share the previous article. It is great to see that people are discussing and debating such a pivotal point. At the end of Part 1, I said that I would discuss the following: Alternative Perspective Branding A radical shift in model Let’s dive straight in with an alternative position. Alternative Position First, let’s take a moment to consider the points I made in Part 1. With terminology such as “Travel Retail”, “Duty Free” & “Tax Free”, shoppers either do not understand the terms or they end...

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Part 1 : Is it time to re-position Travel Retail?

A while back I said that I would write about the biggest question facing Travel Retail right now. With recent events, it has become ever more necessary to bring that question to the fore and debate it. Today, I want to put that question on the table. Is it time to re-position Travel Retail? What are the reasons for considering re-positioning the channel? Shoppers do not understand what “Travel Retail” is The market has moved on in the last 20 years Digital is a significant threat making price positioning irrelevant Currency fluctuations make pricing a challenge As an industry,...

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