Month: September 2016

Darker Side of Social Media

Do you use WhatsApp Groups for work? Have a company Facebook page or have employees on Facebook, or Linkedin? This post takes only a few minutes to read but could help your business save a lot of time and trouble. Check out the darker side of social media…. ​Social media has revolutionised ways of communicating for everyone, in ways we probably did not think possible many years ago.  Companies actively engage with consumers via social media sites, its all about omni-channel, e-commerce and connecting via devices.  This has brought about a seismic shift in how brands showcase products, gain...

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A Day In The Life Of A Travel Retail Manager

It is freezing as I step out of the car, it’s 4.30am on a cold December morning, the tarmac glistens with early morning frost, the sky dark with the orange tinge of local street lights. The transfer bus has arrived and I am not alone, although at this time of the morning you think I would be, about 30 other people pop out of cars to embark on their working day at the airport.  The bright lights of the bus hurt the eyes a little as you board, the warmth of the bus is a welcome feeling. By the time you reach the Terminal, you are firing on all pistons, it is time to start the early shift at the airport. You walk by a few slumbering passengers on the floor who have had to endure a night in the Terminal building or some already queuing for check in, trolleys laden with luggage. ​ Stores opened, lights on, tills at the ready, team members start to arrive to work with their chirpy greetings and chat, it is not even 5am yet. The rest of the passengers start to drift through security, the smell of coffee from the nearest coffee shop stirs the senses, I think to myself “I’ll save that for later”. Within an hour the store is busy, queues at tills, baskets filling up, boarding cards ready, briefings given...

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Part 4 : Is It Time To Re-Position Travel Retail

In my previous posts about repositioning Travel Retail, I have talked about the pressure on retailers to drive incremental growth despite rising concession fee’s, fluctuating currency rates and increased competition from online. All of these pressures have a negative effect. I am sure you will all agree it is a fascinating market but also a tough one. Maybe, the time has come to re-think the model and subsequently profit generation. I now want to take things a stage further and take a new fresh look at retailer & brand revenue. The focus will be on Airport Shopping but the principles...

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