DIGITAL TRAVEL RETAIL : Threading The Needle

I have said before, Digital presents a unique challenge for travel retail. (see my article here https://www.linkedin.com/pulse/travel-retail-digital-challenge-kevin-brocklebank for more information). In this post, I want to bring a different perspective to the challenge of travel retail. Once you have read this, I would be interested to hear your thoughts on Digital in Travel Retail and whether it has made you think a little differently. An Typical Leisure TravellerMeet George. George travels once a year on holiday. He works hard, has a good job and has a busy schedule. He takes his wife (who also works) and 2 children on holiday for...

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