Could Duty Free Retailer’s Open First-Class Lounges?

The Big Idea What if Duty Free Retailers opened a premium, first-class lounge above their stores for shoppers who spend over a certain threshold (I.e. Spend over $250 and get free access to the lounge)? Introduction Lounges in airports. To some, they are like a mythical oasis. To others, the lounges represent the only viable destination in an airport that gets you away from the throngs (or “the great unwashed” as I overheard someone say in one lounge). Going into a lounge can make you feel special. Put it this way. If you were to walk up to someone...

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