Those of you who have been reading my blog and book will recognise the diagram on the left. The 3M model is a simple approach created to help those in Travel Retail to focus their thinking on who they should target.

I have written an article for the Passenger Terminal Today website that discusses the model and offers an example of how the 3M model can be applied.

To read the article…. please CLICK HERE

As ever, thank you for reading.

Kevin