Author: Kevin Brocklebank

Could Duty Free Retailer’s Open First-Class Lounges?

The Big Idea What if Duty Free Retailers opened a premium, first-class lounge above their stores for shoppers who spend over a certain threshold (I.e. Spend over $250 and get free access to the lounge)? Introduction Lounges in airports. To some, they are like a mythical oasis. To others, the lounges represent the only viable destination in an airport that gets you away from the throngs (or “the great unwashed” as I overheard someone say in one lounge). Going into a lounge can make you feel special. Put it this way. If you were to walk up to someone...

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What I Learned From Selling To Over 50,000 Shoppers

Ask any retailer. There is nothing better than getting onto the shop floor and talking to shoppers. During my time on the front line of retail, I would estimate that I have interacted with over 50,000 shoppers. While working in hospitality, I probably interacted with more. All of these interactions have provided some key learnings that Shopper Research often falls short of finding. It enabled me to develop approaches to improve conversion, transaction values and hit my targets. While working on the shop floor at DSGI, I developed a unique but highly effective mnemonic (S.P.A.C.E.) to sell any PC...

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Passenger Numbers – Free Dashboards

Passenger Numbers Are An Essential Benchmark Data is essential for any business. In Travel Retail, data can often be difficult to find. We help brands make the most of the limited data they have. For those who have to work with lots of spreadsheets and stitch things together manually, we take that pain away. At One Red Kite, we help by building easy to use dashboards that make insights easier to find, saving time and money. We have now created free dashboards that you can find at http://www.oneredkite.com/pax/ The dashboards are optimised for desktop or tablet and are fully interactive...

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Another Missed Opportunity?

It was my birthday a few days ago (no.. this isn’t the opportunity but if you are feeling generous in Cannes, I will gladly accept a drink if you are offering!). For my birthday, I went to the cinema. The day had finally come when Kingsman – The Golden Circle had been released. As I settled in and began watching the film it dawned on me that Travel Retail had just missed a big opportunity. realised just how much this film applied to the Travel Retail market. I am not talking about the storyline here. I am talking about...

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A New Era

Travel Retail is on the cusp of a new era. The landscape is changing far faster than most could possibly have imagined. The challenge of rising costs, pressure on prices and slimmer margins mean that a new business model is needed to drive incremental profitability. We believe a new business model exisits but has yet to be embraced. The big question will be, who will take the first mover advantage? The Retailers? The Brands? The operators? Someone else? We will be sharing our blueprint for success in Cannes. If you see us, say hello! Safe Travels….. Download [2.01...

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