Author: Kevin Brocklebank

A Quick Update

Apologies for the delay in updating the blog. It has been a busy time! Cannes was incredibly positive with a lot of excitement around TRUST, VOYAGER and other innovations that our frontline TR experience is bringing to the arena. It is this experience that allows us to think like Travel Retailer and deliver recommendations and ideas that are practical and commercially viable. Our innovations keep us at least one step ahead. Filming Studies Should Be Delivering You More One such innovation is in our research capability. We are leveraging our experience to drive additional value out of filming studies (watching shoppers interact with their store environments). We are able to deliver powerful insights that software just cannot provide. Whilst other research companies can provide statistics on thousands of passengers, we take a different approach that provides much deeper insights and therefore can lead to commercial and quantifiable value for our clients. If you have done video research and all you are getting back is the funnel i.e. 100 people visited 20 people interacted 10 people picked up something 2 people bought The average time at the fixture was 43 seconds …. you might want to go back and challenge. What can you really do with this information? Not a lot. You are paying for actionable insights, make sure you are getting them. For us, Research MUST deliver much much...

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LIMITED TIME: Thank you for reading – Your FREE e-book…

Dear Reader I have some exciting news. After receiving a number of requests, I have decided to turn the existing content of the blog into an ebook. Readers wanted to be able to: – read content offline – have an easy to use format to review articles – share the complete content with clients and colleagues – have an easy reference guide to go to The ebook addresses all of these requirements and is now available worldwide through amazon. You can check out the link here: http://amzn.to/1evPxm8 I very much value your support and readership and for this reason,...

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