Author: Kevin Brocklebank

Delivery To Gate : Opportunity or Channel Killer?

Will Delivery To Gate Add Value? There has been much discussion recently on how digital solutions can help drive growth within Travel Retail. In particular, the solution at Fraport where people can buy online and have the product delivered to their gate. Wonderful idea but in practice, a major challenge. I was a commercial analyst at a major retailer when the Liquids And Gels ban looked like all products bought in stores would then need to be purchased in store delivered to gate for collection. The findings of the analysis struck fear into the retailer. In short, the business (and...

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Retail Is A Lost Art (and Why Digital Is Gaining Ground)

Retail Is A Lost Art (and why Digital is gaining ground) I consider myself to have been incredibly lucky. I stumbled into a job with an electrical retailer many years ago. I didn’t realise just how fortuitous that had been. I found myself within a team of retail elite – the high performers – the ones that always won the awards, smashed targets and received the biggest bonuses in our area.   My good fortune stuck as I moved around to different stores in different areas. Once again, I found myself surrounded by the cream of the crop. Personally, I...

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DIGITAL TRAVEL RETAIL : Threading The Needle

I have said before, Digital presents a unique challenge for travel retail. (see my article here https://www.linkedin.com/pulse/travel-retail-digital-challenge-kevin-brocklebank for more information). In this post, I want to bring a different perspective to the challenge of travel retail. Once you have read this, I would be interested to hear your thoughts on Digital in Travel Retail and whether it has made you think a little differently. An Typical Leisure TravellerMeet George. George travels once a year on holiday. He works hard, has a good job and has a busy schedule. He takes his wife (who also works) and 2 children on holiday for...

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Desigual Talks To Women In Travel Retail #1

This is a great initiative by Desigual. Check out the video below that appears on the Moodie Davitt Report site. They are right when they say that you have to be persistent in Travel Retail, regardless of gender. To  create change, you have to stick to what you believe in and keep pushing forward. There are some very big wins to be had in Travel Retail. It is good to see Desigual and the Moodie Davitt Report playing a role in highlighting...

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Google Search Trends & Duty Free

Just a quick post today. ​On a walk home and I started to thinking about digital marketing and wondered what the Google Trends site would uncover. In this post, there are a series of charts. The charts look at the last 5 years for defined search trends. It does not show actual numbers but a relative index compared to a peak. ​So… let’s begin…. My first thought was to search for Duty Free Shop and it suggested Duty-free shop. ​As you can see on the trendline below, the searches peaked in the summer of 2012. Since then, the term...

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