Author: Kevin Brocklebank

Delivery To Gate : Opportunity or Channel Killer?

Will Delivery To Gate Add Value? There has been much discussion recently on how digital solutions can help drive growth within Travel Retail. In particular, the solution at Fraport where people can buy online and have the product delivered to their gate. Wonderful idea but in practice, a major challenge. I was a commercial analyst at a major retailer when the Liquids And Gels ban looked like all products bought in stores would then need to be purchased in store delivered to gate for collection. The findings of the analysis struck fear into the retailer. In short, the business (and...

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Fridays : Why The Team Leaves Early

At One Red Kite, we believe family time is important. As of this Friday, I have insisted that the team leave by 3pm at the latest. There are 3 key reasons for doing this: 1. Commitment The team are committed and work hard for our clients. Our clients know that they can rely on us, whatever, whenever. The team show up before they should and stay late. When they travel, they never switch off. They go over and above without being asked to.   2. Family Time Those with children often miss out on the little things like picking up their children from school. The excitement on my son’s face when I pick him up on occasions is priceless. It means so much to him. Do children want memories of their parents always at the office? Probably not. 3. Maximise Weekends When you do long hours, you have no choice but to do chores at weekends. This eats into your downtime. Many years ago I returned from backpacking and I got a temp job in a marketing department at a company supplying the military. Their approach was that if you completed your contracted hours by 1pm on a Friday, you could go home. This was a revelation! It felt like you had a long weekend, every weekend. On the Friday afternoon, you had the opportunity to get all your...

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Retail Is A Lost Art (and Why Digital Is Gaining Ground)

Retail Is A Lost Art (and why Digital is gaining ground) I consider myself to have been incredibly lucky. I stumbled into a job with an electrical retailer many years ago. I didn’t realise just how fortuitous that had been. I found myself within a team of retail elite – the high performers – the ones that always won the awards, smashed targets and received the biggest bonuses in our area.   My good fortune stuck as I moved around to different stores in different areas. Once again, I found myself surrounded by the cream of the crop. Personally, I...

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DIGITAL TRAVEL RETAIL : Threading The Needle

I have said before, Digital presents a unique challenge for travel retail. (see my article here https://www.linkedin.com/pulse/travel-retail-digital-challenge-kevin-brocklebank for more information). In this post, I want to bring a different perspective to the challenge of travel retail. Once you have read this, I would be interested to hear your thoughts on Digital in Travel Retail and whether it has made you think a little differently. An Typical Leisure TravellerMeet George. George travels once a year on holiday. He works hard, has a good job and has a busy schedule. He takes his wife (who also works) and 2 children on holiday for...

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Desigual Talks To Women In Travel Retail #1

This is a great initiative by Desigual. Check out the video below that appears on the Moodie Davitt Report site. They are right when they say that you have to be persistent in Travel Retail, regardless of gender. To  create change, you have to stick to what you believe in and keep pushing forward. There are some very big wins to be had in Travel Retail. It is good to see Desigual and the Moodie Davitt Report playing a role in highlighting...

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