The key to growth within retail is Simplicity.
Don’t believe me? Apple’s entire product portfolio (excluding accessories of course) fit on a typical dining room table. That is it. Despite this, their retail space is the most productive in the market right now…. All from a comparatively TINY product range.
Simplicity though is a lifestyle choice. It is not something that you do piecemeal. It must permeate every part of a retail business. But why is it so hard to achieve?
There are a number of reasons why it is so hard to achieve but there are 2 things that if mastered, can give you a giant leap forward. These are Efficiency & Effectiveness.
Effectiveness is about focusing on doing the right things. That might be picking the right range for a store or removing chairs in a meeting room to ensure absolute focus on the most effective thing to be doing right now.
On the 14 October, one red kite are launching a powerful new tool for Tax & Duty Free Retail that focuses on Simplicity to sell more.
Guided by the principles of Efficiency & Effectiveness, we have developed something that delivers huge value and gives users more of that most valuable resource… time.
How to Get It
If you are a retailer or brand in the Tax & Duty Free Retail industry and would like free access to this tool as of the 14th October, you can do one of 3 things:
- Email me at firstname.lastname@example.org
- Follow One Red Kite on Linkedin (click here)
- Subscribe to TR Knowledge