Month: January 2014

A Perspective On Branding

This week, I wanted to share a few thoughts on branding. Our channel works with a lot of brands and as an industry, retailers appear to be trying to create brand identities to differentiate themselves in the market. Given the...

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Shoppers Are Missing The Obvious

I have a question. Have you ever gone into the usual cupboard in the kitchen to look for the salt [or another item] and couldn’t find it? For me, the salt is normally in the cupboard at the end. Middle shelf. Right hand side....

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