Month: June 2014

The Invisible Shopper & Wildfires

Posted by Kevin Brocklebank | Jun 14, 2014 | Service |

I was in a rather uninspiring airport waiting to connect to another flight and wandered over to a...

This Airport Stopped Me In My Tracks

Posted by Kevin Brocklebank | Jun 7, 2014 | Category Management |

Transiting in an airport can sometimes be a stressful experience, particularly if you have delays to contend with. Jumping off one plane and dashing to another can be difficult, particularly if you need to stop off at the odd...

Experiential Marketing in Travel Retail – Should we have a different focus?
Adding A New Dimension To Shopper Engagement In Travel Retail
Why Airports Want To ‘Digitalise’ Retail
Sense of Place : Has Travel Retail Got It Wrong?
The Global Travel Retail 5 Customer Challenge

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Month: June 2014

The Invisible Shopper & Wildfires

This Airport Stopped Me In My Tracks

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