Apologies for the delay in updating the blog. It has been a busy time!
Cannes was incredibly positive with a lot of excitement around TRUST, VOYAGER and other innovations that our frontline TR experience is bringing to the arena. It is this experience that allows us to think like Travel Retailer and deliver recommendations and ideas that are practical and commercially viable.
Our innovations keep us at least one step ahead.
Filming Studies Should Be Delivering You More
- 100 people visited
- 20 people interacted
- 10 people picked up something
- 2 people bought
- The average time at the fixture was 43 seconds
…. you might want to go back and challenge. What can you really do with this information? Not a lot. You are paying for actionable insights, make sure you are getting them.
For us, Research MUST deliver much much more. It needs to be able to provide commercial and quantifiable benefit. Our new approach does just that. The other added bonus…. it is not expensive to do but adds huge value.
Future content will be available here on the blog, but past articles will need to be viewed in the book. For a limited time, it will be available from the Amazon store (just search my name in your Amazon search bar) at a discounted price.
Once again, thank you for reading.