A Quick Update

Apologies for the delay in updating the blog. It has been a busy time!

Cannes was incredibly positive with a lot of excitement around TRUST, VOYAGER and other innovations that our frontline TR experience is bringing to the arena. It is this experience that allows us to think like Travel Retailer and deliver recommendations and ideas that are practical and commercially viable.

Our innovations keep us at least one step ahead.

Filming Studies Should Be Delivering You More

One such innovation is in our research capability. We are leveraging our experience to drive additional value out of filming studies (watching shoppers interact with their store environments). We are able to deliver powerful insights that software just cannot provide. Whilst other research companies can provide statistics on thousands of passengers, we take a different approach that provides much deeper insights and therefore can lead to commercial and quantifiable value for our clients. If you have done video research and all you are getting back is the funnel i.e.

  • 100 people visited
  • 20 people interacted
  • 10 people picked up something
  • 2 people bought
  • The average time at the fixture was 43 seconds

…. you might want to go back and challenge. What can you really do with this information? Not a lot. You are paying for actionable insights, make sure you are getting them.

For us, Research MUST deliver much much more. It needs to be able to provide commercial and quantifiable benefit. Our new approach does just that. The other added bonus…. it is not expensive to do but adds huge value.

Kindle Book

Thank you all for downloading the book. Thank you for the fantastic feedback too. You might have notice that I have hidden the content of the blog now. This is because I had a slap on the wrist from Amazon. For me to be able to share the book for free at the launch, it cannot be available anywhere else (including on this blog!).

Future content will be available here on the blog, but past articles will need to be viewed in the book. For a limited time, it will be available from the Amazon store (just search my name in your Amazon search bar) at a discounted price.

Once again, thank you for reading.

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