Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm
As data becomes increasingly important, making sense of it becomes a key challenge for any...
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Author: Kevin Brocklebank
Mystery Shopping In Travel Retail
How do you know what your brand experience is really like in stores? Are you relying on what you...
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Travel Retail Stores Review : Why My Team Did Not Buy….
Last week, I flew out with some of the newer members of the team so that they could experience...
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Experiential Marketing in Travel Retail – Should we have a different focus?
In this post, I want to consider the concept of Experience Marketing. Experience marketing is...
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Adding A New Dimension To Shopper Engagement In Travel Retail
It was Concorde’s 50th Anniversary recently. I didn’t realise it at the time until I took my son...
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