Author: Kevin Brocklebank

Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm

Posted by Kevin Brocklebank | Sep 22, 2019 | Insight, Strategy, Uncategorized |

As data becomes increasingly important, making sense of it becomes a key challenge for any...

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Mystery Shopping In Travel Retail

Posted by Kevin Brocklebank | Sep 17, 2019 | Uncategorized |

How do you know what your brand experience is really like in stores? Are you relying on what you...

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Travel Retail Stores Review : Why My Team Did Not Buy….

Posted by Kevin Brocklebank | May 9, 2019 | Blog, Future, Service, Strategy |

Last week, I flew out with some of the newer members of the team so that they could experience...

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Experiential Marketing in Travel Retail – Should we have a different focus?

Posted by Kevin Brocklebank | Apr 10, 2019 | Blog, Innovation, Operations, Service, Strategy |

In this post, I want to consider the concept of Experience Marketing. Experience marketing is...

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Adding A New Dimension To Shopper Engagement In Travel Retail

Posted by Kevin Brocklebank | Apr 3, 2019 | Blog, Future, Insight |

It was Concorde’s 50th Anniversary recently. I didn’t realise it at the time until I took my son...

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