The key to growth within retail is Simplicity.

Don’t believe me? Apple’s entire product portfolio (excluding accessories of course) fit on a typical dining room table. That is it. Despite this, their retail space is the most productive in the market right now…. All from a comparatively TINY product range.

Simplicity though is a lifestyle choice. It is not something that you do piecemeal. It must permeate every part of a retail business. But why is it so hard to achieve?

There are a number of reasons why it is so hard to achieve but there are 2 things that if mastered, can give you a giant leap forward. These are Efficiency & Effectiveness.


Efficiency is not just about doing things quickly, it is also about removing the duplication of effort. In any organization there is often people working on the same thing but in a slightly different way. Focus on removing duplication and you create something incredibly valuable. Time to be working on other things. By default, you create simplicity.


Effectiveness is about focusing on doing the right things. That might be picking the right range for a store or removing chairs in a meeting room to ensure absolute focus on the most effective thing to be doing right now.

On the 14 October, one red kite are launching a powerful new tool for Tax & Duty Free Retail that focuses on Simplicity to sell more.

Guided by the principles of Efficiency & Effectiveness, we have developed something that delivers huge value and gives users more of that most valuable resource… time.

How to Get It

If you are a retailer or brand in the Tax & Duty Free Retail industry and would like free access to this tool as of the 14th October, you can do one of 3 things:

  • Email me at
  • Follow One Red Kite on Linkedin (click here)
  • Subscribe to TR Knowledge