Month: July 2016

6 Steps To Boost Your Travel Retail Career

I love people, meeting people, talking to people, managing people, helping people, it goes on.  Having worked in various roles and Companies for over 20 years, I’ve recruited, inducted and led teams and managers and worked with some fantastic inspirational people, I take great pleasure in seeing those around me, friends and colleagues move on to greater roles, succeed and progress. I now have the great pleasure of recruiting our own employees and have had the some would say arduous task of sourcing, screening and meeting numerous candidates to work with us. Maybe its me…. But on many an occasion I have had to explain what Travel Retail is all about to potential candidates ( despite mentioning this in our job adverts ), “Oh I’d not thought of that” and “oh I didn’t realise” was the usual response when I explain about the travelling passenger by air or sea. Then the level of interest picked up, like the dawning of a new phenomenon, the realisation of the wider retail market. I did think “Is travel retail that invisible?”  Maybe it is “out of sight out of mind” being stores and experiences that may only occur on a much less regular basis and perhaps only those who have been exposed to it for one reason or another really are aware of the opportunities and exciting environment that it is.  Certainly,...

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Travel Retail Has An Achilles Heel

Over the last 12 months I have had the very good fortune to travel the world and visit many airport stores. I often make notes about my experiences on the plane for future reference. Flicking through my notes, it would seem that I have found an Achilles heel in our channel. ​ ​“An Achilles’ heel is a weakness in spite of overall strength, which can actually or potentially lead to downfall.” Wikipedia ​​Why is it an Achilles heel? Because my findings affected 48 out of 52 stores visited. This sounds like an opportunity.So what is the biggest weakness within our channel? ​Well, most of us in our industry have seen it right? Staff are often: Talking to each other Avoiding customers Huddled in groups Engaged in awkward conversations with shoppers On one trip, I actually stood directly in front of a sales assistant, about 4 feet (1.2m) away for about 10 seconds before I eventually was greeted with mock surprise. Having managed sales floors varying from 10,000 sq. ft. to 60,000 sq ft, I can assure you, he and I would have had a serious conversation had I been running that floor…. But that is for another time. I reflected on what is the root cause of all this. Effective sales floor management? Partly, lack of incentives? Maybe. I believe it is down to something more basic than that. I believe...

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Travel Retail Has A Problem Child

There is a category within Travel Retail that causes all sorts of debate and discussion. It is a category that some might consider to be the problem child. How can we create a credible offer in a way that engages the shopper in a profitable and easy to manage way? That category is…. ​Wine. This also has implications for every other category too. Most people would agree that Wine is a category that has yet to be mastered in store.  Some might even argue whether it indeed has a role to play at all within the travel retail environment....

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