Category Management

Why Category Management?

The key to growth is to ensure that the retail offer is both relevant and relatable to the shopper.
Incorporating Category Management into Travel retail can help
transform sales and boost profitability.

category management

Category Management focuses on the shopper, their needs and how the offering should show up in stores. This includes influencing the following mix:

  • Products / Assortment
  • Pricing
  • Place
  • Promotions
  • People
  • Processes
  • Physical Evidence

There are many benefits that can be derived from implementing Category Management in Travel Retail including:

  • Increasing sales & profitability
  • Better return on stock investment
  • Reduction in replenishment frequency in store
  • More efficient use of space
  • Better store layouts and shopper flow
  • Increased conversion
  • Reduced costs

How we can help..

We can support your category management journey by:

  • Creating a deep dive evaluation of your business
  • Identifying and quantifying opportunities
  • Store layouts and space recommendations
  • Reviewing merchandising & adjacencies in store
  • Reviewing the service proposition
  • Undertaking promotional analysis
  • Supporting Range Reviews
  • Setting up dashboards & reporting
  • Making recommendations on strategies, tactics & operations

As ex-retailers ourselves, we can hit the ground running. We know how travel retail works, we understand the challenges, the terminology and how to get things done.

perfume shopper

Contact me to discuss your Category Management needs.

Kevin Brocklebank
Founder / Managing Director
t: +44(0)7739752272

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