Bringing a unique perspective on the Travel Retail industry
“This is the book I wish I had when I started my career in Travel Retail”
That is the most frequent comment I get when from readers. It is a mine of information. Whether you are a brand that wants to get more space, more data or even build stronger relationships, This book will help you. Filled with years of experience from working within a retailer and with brands operating within the Travel Retail channel, this book will help you unlock difficult situations and get results.
Retailer Perspective
Learn about some of the day to day challenges that retailers face & how that can impact sales.
Metrics
Learn about the metrics the retailers use and how you can influence them.
Guidance
This contains scripts that show you what to say to unlock difficult situations.
Search for articles…
Has Shopper Motivation Changed?
Data Harmonisation in Travel Retail
How Data Can Damage Your Relationship With Retailers
Taking Market Share In Travel Retail
The 1 in 4 Opportunity
Activations In Travel Retail – What Next?
5 Reasons Why We Never Publish Data Insights
3 Vital Things Brands Should Do in Travel Retail This Year
TR Knowledge Is Back!
Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm
Mystery Shopping In Travel Retail
5 ways travel retail can prepare for the next decade
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