What I Learned From Selling To Over 50,000 Shoppers

Ask any retailer. There is nothing better than getting onto the shop floor and talking to shoppers. During my time on the front line of retail, I would estimate that I have interacted with over 50,000 shoppers. While working in hospitality, I probably interacted with more. All of these interactions have provided some key learnings that Shopper Research often falls short of finding. It enabled me to develop approaches to improve conversion, transaction values and hit my targets. While working on the shop floor at DSGI, I developed a unique but highly effective mnemonic (S.P.A.C.E.) to sell any PC...

Read More