Category Management Archives

Travel Retail’s Biggest Opportunity Right Now

by Kevin Brocklebank | Jan 4, 2017 | Category Management | 0 |

Travel Retail has a problem. Data. However, there is a solution. That solution is Dark Data. I...

Travel Retail Has An Achilles Heel

by Kevin Brocklebank | Jul 13, 2016 | Category Management | 0 |

Over the last 12 months I have had the very good fortune to travel the world and visit many airport stores. I often make notes about my experiences on the plane for future reference. Flicking through my notes, it would seem that...

Travel Retail Has A Problem Child

by Kevin Brocklebank | Jul 5, 2016 | Category Management | 0 |

There is a category within Travel Retail that causes all sorts of debate and discussion. It is a...

Do You Need To Be Rich To Shop At The Airport

by Kevin Brocklebank | Feb 15, 2016 | Category Management, Future | 0 |

That was a question that someone asked a passenger sat next to me on my last flight. It wasn’t...

Significant Impactor For Travel Retail

by Kevin Brocklebank | Apr 19, 2015 | Category Management | 0 |

Mix, Mix, Mix. If you a long standing reader of this blog, you will know that I have often talked...

5 Pitfalls In Space Planning In Travel Retail

by Kevin Brocklebank | Mar 30, 2015 | Category Management | 0 |

The Importance Of Space For Brands & Retailers Whether you are a brand, a retailer or...

5 Pitfalls Of Assortment Planning In Travel Retail

by Kevin Brocklebank | Mar 14, 2015 | Category Management | 0 |

Getting the right product range in store is absolutely critical. Here are the 5 pitfalls when it...

This Airport Stopped Me In My Tracks

by Kevin Brocklebank | Jun 7, 2014 | Category Management | 0 |

Transiting in an airport can sometimes be a stressful experience, particularly if you have delays to contend with. Jumping off one plane and dashing to another can be difficult, particularly if you need to stop off at the odd...

Do You Have A Retail Sales Prevention Team?

by Kevin Brocklebank | May 31, 2014 | Category Management, Service | 0 |

So… by now I am sure you are familiar with my search for a birthday gift for my wife and despite all the airports I visited, I failed that task abysmally. So, having missed her birthday and returned home without an appropriate...

The Often Underrated Category in Travel Retail

by Kevin Brocklebank | Apr 11, 2014 | Category Management | 0 |

In this update, I wanted to cover a category that can often be viewed as the poor relation. It is often squeezed into the smallest spaces, put to the coldest part of the store and I have even been involved in conversations where...