Category: Digital
Why Airports Want To ‘Digitalise’ Retail
by Kevin Brocklebank | Mar 28, 2019 | Blog, Digital, Operations | 0 |
Digital Is Everywhere. From contactless payments through to social media platforms, digital is...
Read MoreWant Wi-Fi Passwords For Airports Around The World?
by Kevin Brocklebank | Jun 27, 2017 | Digital, Top Tips, Uncategorized | 0 |
It is something we all want whenever we travel! The Wi-Fi codes for airports. Check out the...
Read MoreDelivery To Gate : Opportunity or Channel Killer?
by Kevin Brocklebank | Jun 3, 2017 | Digital, Operations, Strategy | 0 |
Will Delivery To Gate Add Value? There has been much discussion recently on how digital solutions...
Read MoreDIGITAL TRAVEL RETAIL : Threading The Needle
by Kevin Brocklebank | Feb 18, 2017 | Digital | 0 |
I have said before, Digital presents a unique challenge for travel retail. (see my article...
Read MoreGoogle Search Trends & Duty Free
by Kevin Brocklebank | Jan 9, 2017 | Digital | 0 |
Just a quick post today. On a walk home and I started to thinking about digital marketing and...
Read MoreDarker Side of Social Media
by Kevin Brocklebank | Sep 22, 2016 | Digital | 0 |
Do you use WhatsApp Groups for work? Have a company Facebook page or have employees on Facebook,...
Read MoreSocial Selling In Travel Retail
by Kevin Brocklebank | Feb 5, 2016 | Digital | 0 |
Firstly, I need to apologise for not posting for a while. It has been a super busy couple of...
Read MoreThe Key To Growth
by Kevin Brocklebank | Oct 3, 2014 | Digital | 0 |
The key to growth within retail is Simplicity. Don’t believe me? Apple’s entire product portfolio...
Read MoreThe Awesome Power of Film
by Kevin Brocklebank | Aug 5, 2014 | Digital | 0 |
In my last post, I talked about how travel retail has a problem when it comes to Social Media. I also talked about how video is a powerful tool both on the path to purchase – for in-store and beyond. I also shared a video...
Read MoreTravel Retail & Social Media – We Have A Problem
by Kevin Brocklebank | Jul 29, 2014 | Digital | 0 |
Back in Q1 2013, One Red Kite undertook some research to understand the role of Social Media in Travel Retail. Our findings have wide implications for the whole of travel retail. For those of you who have started down the road...
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