Category: Digital
Why Airports Want To ‘Digitalise’ Retail
Digital Is Everywhere. From contactless payments through to social media platforms, digital is...
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Want Wi-Fi Passwords For Airports Around The World?
It is something we all want whenever we travel! The Wi-Fi codes for airports. Check out the...
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Delivery To Gate : Opportunity or Channel Killer?
Will Delivery To Gate Add Value? There has been much discussion recently on how digital solutions...
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DIGITAL TRAVEL RETAIL : Threading The Needle
I have said before, Digital presents a unique challenge for travel retail. (see my article...
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Google Search Trends & Duty Free
Just a quick post today. On a walk home and I started to thinking about digital marketing and...
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Darker Side of Social Media
Do you use WhatsApp Groups for work? Have a company Facebook page or have employees on Facebook,...
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Social Selling In Travel Retail
Firstly, I need to apologise for not posting for a while. It has been a super busy couple of...
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The Key To Growth
The key to growth within retail is Simplicity. Don’t believe me? Apple’s entire product portfolio...
Read MoreThe Awesome Power of Film
In my last post, I talked about how travel retail has a problem when it comes to Social Media. I also talked about how video is a powerful tool both on the path to purchase – for in-store and beyond. I also shared a video...
Read MoreTravel Retail & Social Media – We Have A Problem
Back in Q1 2013, One Red Kite undertook some research to understand the role of Social Media in Travel Retail. Our findings have wide implications for the whole of travel retail. For those of you who have started down the road...
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