Category: Insight
Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm
by Kevin Brocklebank | Sep 22, 2019 | Insight, Strategy, Uncategorized | 0 |
As data becomes increasingly important, making sense of it becomes a key challenge for any...
Read MoreAdding A New Dimension To Shopper Engagement In Travel Retail
by Kevin Brocklebank | Apr 3, 2019 | Blog, Future, Insight | 0 |
It was Concorde’s 50th Anniversary recently. I didn’t realise it at the time until I took my son...
Read MorePassenger Numbers – Free Dashboards
by Kevin Brocklebank | Oct 8, 2017 | Blog, Insight, Top Tips | 0 |
Passenger Numbers Are An Essential Benchmark Data is essential for any business. In Travel Retail,...
Read MoreThe Millennials Question
by Kevin Brocklebank | Jan 3, 2017 | Insight | 0 |
I have been a fan of Simon Sinek for a while now, ever since I discovered one of his talks on TED. I then read his book – “Start With Why”. It is an amazing book and worth a read. I always knew I there was a...
Read MoreWhat Research Companies Are Not Telling You
by Kevin Brocklebank | Apr 26, 2016 | Insight | 0 |
Rowing harder doesn’t help if the boat is headed in the wrong direction. Kenichi Ohmae...
Read MoreInflight Retail : The Split Second Decision
by Kevin Brocklebank | Mar 4, 2016 | Insight, Uncategorized | 0 |
Flying to Hong Kong last week gave me plenty of time to reflect on the collection of flights that...
Read MoreShopper Engagement : Impulse Conversion Of Over 35% on a $25 Product
by Kevin Brocklebank | Nov 26, 2014 | Insight | 0 |
The other weekend my wife and I went to do some Christmas shopping. Yes, I know.. It does seem a little early to be doing such things but it has become necessary. I am heading to Hong Kong soon to deliver a training course on...
Read MoreA Perspective On Branding
by Kevin Brocklebank | Jan 25, 2014 | Future, Insight | 0 |
This week, I wanted to share a few thoughts on branding. Our channel works with a lot of brands and as an industry, retailers appear to be trying to create brand identities to differentiate themselves in the market. Given the...
Read MoreShoppers Are Missing The Obvious
by Kevin Brocklebank | Jan 21, 2014 | Insight | 0 |
I have a question. Have you ever gone into the usual cupboard in the kitchen to look for the salt [or another item] and couldn’t find it? For me, the salt is normally in the cupboard at the end. Middle shelf. Right hand side....
Read MoreSo did you do it? – The Small Step That Will Create A Giant Leap in Understanding Shoppers
by Kevin Brocklebank | Jan 11, 2014 | Category Management, Innovation, Insight | 0 |
Firstly, may I wish you a very healthy and happy 2014. A fresh sense of optimism is quietly...
Read MoreLIMITED TIME: Thank you for reading – Your FREE e-book…
by Kevin Brocklebank | Oct 18, 2013 | Insight | 0 |
Dear Reader I have some exciting news. After receiving a number of requests, I have decided to...
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Recent Posts
- 5 ways travel retail can prepare for the next decade
- How To Position Sustainability in Travel Retail in An Authentic Way
- Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm
- Mystery Shopping In Travel Retail
- Travel Retail Stores Review : Why My Team Did Not Buy….
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