Category: Insight
Data Specialist One Red Kite announces Strategic Partnership with Pernod Ricard Group’s Global Travel Retail Arm
As data becomes increasingly important, making sense of it becomes a key challenge for any...
Read More
Adding A New Dimension To Shopper Engagement In Travel Retail
It was Concorde’s 50th Anniversary recently. I didn’t realise it at the time until I took my son...
Read More
Passenger Numbers – Free Dashboards
Passenger Numbers Are An Essential Benchmark Data is essential for any business. In Travel Retail,...
Read MoreThe Millennials Question
I have been a fan of Simon Sinek for a while now, ever since I discovered one of his talks on TED. I then read his book – “Start With Why”. It is an amazing book and worth a read. I always knew I there was a...
Read More
What Research Companies Are Not Telling You
Rowing harder doesn’t help if the boat is headed in the wrong direction. Kenichi Ohmae...
Read More
Inflight Retail : The Split Second Decision
Flying to Hong Kong last week gave me plenty of time to reflect on the collection of flights that...
Read MoreShopper Engagement : Impulse Conversion Of Over 35% on a $25 Product
The other weekend my wife and I went to do some Christmas shopping. Yes, I know.. It does seem a little early to be doing such things but it has become necessary. I am heading to Hong Kong soon to deliver a training course on...
Read MoreA Perspective On Branding
This week, I wanted to share a few thoughts on branding. Our channel works with a lot of brands and as an industry, retailers appear to be trying to create brand identities to differentiate themselves in the market. Given the...
Read MoreShoppers Are Missing The Obvious
I have a question. Have you ever gone into the usual cupboard in the kitchen to look for the salt [or another item] and couldn’t find it? For me, the salt is normally in the cupboard at the end. Middle shelf. Right hand side....
Read More
So did you do it? – The Small Step That Will Create A Giant Leap in Understanding Shoppers
Firstly, may I wish you a very healthy and happy 2014. A fresh sense of optimism is quietly...
Read More
LIMITED TIME: Thank you for reading – Your FREE e-book…
Dear Reader I have some exciting news. After receiving a number of requests, I have decided to...
Read More
Recent Comments