Category: Insight

Passenger Numbers – Free Dashboards

Posted by Kevin Brocklebank | Oct 8, 2017 | Blog, Insight, Top Tips | 0 |

Adding A New Dimension To Shopper Engagement In Travel Retail

by Kevin Brocklebank | Apr 3, 2019 | Blog, Future, Insight | 0 |

It was Concorde’s 50th Anniversary recently. I didn’t realise it at the time until I took my son...

Passenger Numbers – Free Dashboards

by Kevin Brocklebank | Oct 8, 2017 | Blog, Insight, Top Tips | 0 |

Passenger Numbers Are An Essential Benchmark Data is essential for any business. In Travel Retail,...

The Millennials Question

by Kevin Brocklebank | Jan 3, 2017 | Insight | 0 |

I have been a fan of Simon Sinek for a while now, ever since I discovered one of his talks on TED. I then read his book – “Start With Why”. It is an amazing book and worth a read. I always knew I there was a...

What Research Companies Are Not Telling You

by Kevin Brocklebank | Apr 26, 2016 | Insight | 0 |

Rowing harder doesn’t help if the boat is headed in the wrong direction. Kenichi Ohmae...

Inflight Retail : The Split Second Decision

by Kevin Brocklebank | Mar 4, 2016 | Insight, Uncategorized | 0 |

Flying to Hong Kong last week gave me plenty of time to reflect on the collection of flights that...

Shopper Engagement : Impulse Conversion Of Over 35% on a $25 Product

by Kevin Brocklebank | Nov 26, 2014 | Insight | 0 |

The other weekend my wife and I went to do some Christmas shopping. Yes, I know.. It does seem a little early to be doing such things but it has become necessary. I am heading to Hong Kong soon to deliver a training course on...

A Perspective On Branding

by Kevin Brocklebank | Jan 25, 2014 | Future, Insight | 0 |

This week, I wanted to share a few thoughts on branding. Our channel works with a lot of brands and as an industry, retailers appear to be trying to create brand identities to differentiate themselves in the market. Given the...

Shoppers Are Missing The Obvious

by Kevin Brocklebank | Jan 21, 2014 | Insight | 0 |

I have a question. Have you ever gone into the usual cupboard in the kitchen to look for the salt [or another item] and couldn’t find it? For me, the salt is normally in the cupboard at the end. Middle shelf. Right hand side....