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How To Position Sustainability in Travel Retail in An Authentic Way

[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]The world is changing. To be fair, it always has and always will. In the world of social media, causes can catch on at a staggering rate. Tap into an audience who all have similar or matching beliefs and values and suddenly you can create a movement …

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Experiential Marketing in Travel Retail – Should we have a different focus?

In this post, I want to consider the concept of Experience Marketing. Experience marketing is where retailers and brands try to engage shoppers with activities or some sort of well… experience. Sometimes, this can go well, other times, the efforts can be a little…. off key. Travel Retail is an amazing platform to enable brands …

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Could Duty Free Retailer’s Open First-Class Lounges?

The Big Idea What if Duty Free Retailers opened a premium, first-class lounge above their stores for shoppers who spend over a certain threshold (I.e. Spend over $250 and get free access to the lounge)? Introduction Lounges in airports. To some, they are like a mythical oasis. To others, the lounges represent the only viable …

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What I Learned From Selling To Over 50,000 Shoppers

Ask any retailer. There is nothing better than getting onto the shop floor and talking to shoppers. During my time on the front line of retail, I would estimate that I have interacted with over 50,000 shoppers. While working in hospitality, I probably interacted with more. All of these interactions have provided some key learnings …

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