Category: Service
Experiential Marketing in Travel Retail – Should we have a different focus?
In this post, I want to consider the concept of Experience Marketing. Experience marketing is...
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Are Activations Worth It In Travel Retail?
Image credit : The Tiffany photo is one I took while flying through Changi. It is for illustration...
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Will Duty Free Move To An Argos Model?
Walk through any airport these days and you can see that Food & Beverage is busy. Normally...
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Could Duty Free Retailer’s Open First-Class Lounges?
The Big Idea What if Duty Free Retailers opened a premium, first-class lounge above their stores...
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What I Learned From Selling To Over 50,000 Shoppers
Ask any retailer. There is nothing better than getting onto the shop floor and talking to...
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Dont Like The Service??….. It is your fault! Deal with it.
This week, I want to address customer service in retail stores. I have been in Hong Kong. I had...
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The Joy Of Retail
Despite needing to work today, I had to go into my nearest city to take my iPad in for repair....
Read MoreEngagement Is Key
This weekend it was my birthday and so we decided to take our son into London for a day out. The day started with breakfast at Le Pain Quotidien in Covent Garden, a trip around HMS Belfast, the obligatory trip to Hamleys toy...
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My Speech In China
Last week was a busy week indeed. I had been invited to speak at the China Airports & Retail...
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The Hidden Secret Behind Self Checkouts
Love them or hate them, self-service check outs are popping up everywhere. From the supermarket...
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The Invisible Shopper & Wildfires
I was in a rather uninspiring airport waiting to connect to another flight and wandered over to a...
Read MoreDo You Have A Retail Sales Prevention Team?
So… by now I am sure you are familiar with my search for a birthday gift for my wife and despite all the airports I visited, I failed that task abysmally. So, having missed her birthday and returned home without an appropriate...
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