As data becomes increasingly important, making sense of it becomes a key challenge for any business. The multi-faceted, culturally diverse nature of Travel Retail can present numerous challenges to any analyst looking for consistency. Pernod Ricard has taken this challenge head-on and is pleased to announce an exclusive partnership with One Red Kite since 2018, a leading business intelligence consultancy specialising in Travel Retail, to deliver consistent, reliable and accurate insight into brand performance.
Pierre-Edouard Miot, Financial Planning & Analysis Director, Pernod Ricard Global Travel Retail, had this to say about the partnership with One Red Kite;
“The input from One Red Kite allows Pernod Ricard’s portfolio of global brands like Jameson, Chivas, Absolut, Martell, The Glenlivet and Perrier-Jouët to make faster and better-informed decisions at a local level as well as in the global market. Our teams can be more responsive to prevailing market conditions and shopper behaviour. It is also much easier to benchmark across brands and regions when, regardless of its origin, the data we get from One Red Kite is delivered, ready to use, in our specified format.”
Kevin Brocklebank, Managing Director of One Red Kite, continues;
“Pernod Ricard are, in a lot of ways, a perfect client. As a business, they are really switched on to the many advantages of accurate, reliable data and they are always keen to innovate. They take our partnership very seriously and it is a privilege to work alongside such a great team with an exciting & prestigious portfolio of world-class brands.”
With the Tax Free World Association (TFWA) 2019 event fast approaching, brands will converge on Cannes in the South of France to celebrate the Travel Retail industry and discuss trends in 2020 and beyond. One Red Kite is already in talks with a number of brands looking to gain more competitive advantage from their data. Kevin and the team are expecting a busy and productive week on the Riviera.
Contact : Kevin.Brocklebank@oneredkite.com or Jilly.Brocklebank@oneredkite.com
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